How to Implement Call to Action using K2-Blocks


The WordPress block editor offers a lot of functionality and design freedom. However, many people still have a lot of questions regarding the editor. One of these questions involves how to implement a call to action.

To add a block like this, you need to install a Plugin. There are a few good ones out there, and all of them will add different types of available blocks to your editor.


A solid call to action on a website can mean the difference between gaining clients and losing them. These call to action blocks are one of the many ways that you can create effective content that will drive traffic to your website and help you land clients or customers.

Why is it so important? The answer is simple, It motivates the audience to make real steps.

For example, the button “Read more” after the first paragraph of the article attracts them to open a full text, the “Buy now” button engages customers to buy the product that you sell, etc.

Adding a call to action block on a post or page in WordPress will allow your site users to immediately see what all you are offering when it comes to products, specials, services, and discounts.

Let’s take a look at how you can easily add a Gutenberg call to action block in WordPress.

We recommend the Gutenberg blocks plugin called K2 Blocks. This plugin not only allows you to add a nice looking call to action section to the Gutenberg block editor but it also adds several other blocks that you can use. Some of these other custom blocks include:

  • Counter 
  • Heading 
  • Info Box
  • Classic Button
  • Hero Banner
  • Magic Image
  • Modal Box
  • Table of Contents
  • Premium Section
  • Progress Bar
  • Timer 

The plugin adds more block options to your editor allowing you to do more and build more. The plugin is lightweight, easy to install and use, and very easy to customize. You can also build a solid call to action block or create other useful and effective blocks for your website.

To add the plugin go to the “Plugins” page in the Dashboard and click on the “Add New” at the top of the page. The page with various plugins opens and in the search field, you should type “K2 Blocks”.


Fig a. Add New Plugin

Press “Install Now” and then “Activate” to get access to the additional blocks.

Fig b. Install and Activate the New Plugin

Now that the K2 Blocks is installed and ready to go, you can easily add a call to action block to the content. Head over to the posts or page section and click on an existing post or add a new one.

Once you are inside the editor, click on the “Add Block” button on the top left. It is a plus symbol.

Fig c. Click the "+" and Add Blocks According to your need .


A dropdown will appear with all your available blocks. Scroll down to the “K2 Block” section and look for the “Call to Action” block. Click on it to add it to your post or page.

Fig d. Select the Call To Action widget from the K2 Blocks Menu

The block will automatically be added to your editor. From here, you can start editing and building the call to action block.

Fig e. With Block Setting you can customize the widget just the way you like.

Now that you have added the widget. You can change the button position, the text width, alignment, etc. Choose the needed fonts and make the block looks according to your needs.

With the “K2 Blocks” plugin you can market your content in the most aesthetic way possible. Here are some of the examples of how you can customize this  Call to Action widget and make it more useful and effective.

You can choose either the “Cover” or “Classic”  Call to Action according to your need.

Fig f. With Block Setting you can customize the skin for the widget.

Here is a Video Tutorial on how you can customize your K2 Blocks “Call to Action” Widget.

Here is an example of How a  Call to Action Widget can be used to enhance your sale. 

Fig g. With Block Setting you can customize the widget

Here is another example as implemented on our Official site.

Fig i. Preview of the Call To Action Widget.

We hope this article helped you create add awesome pop-ups to your page.

K2 blocks is a WordPress plugin developed by k2 Plugins. You can contact us for custom plugin development at our Official site. Share your CTA pages below. We’d love to take a look. If you have any further questions or need additional information feel free to reach out.

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