Police Awam Saath Saath aims to enhance police-community relations in Pakistan by assisting in building the capacity of police departments for communications, community engagement, research initiatives and simultaneously generating public demand around the need for police reform. This includes sensitization of police leadership towards the importance of communication and outreach to the public; building the capacity of police personnel to conduct low-cost communication and outreach initiatives without external support, and generating bottom-up demand for police reform and improvements in policing by engaging media and citizen groups.